Entering the second quarter of 2022, Leliu Shunde taps into new growth potentials. On May 15th, Bear, a local leading innovator in home appliance, has kicked off its expansion project in Foshan - Bear Intelligent Home Appliance Manufacturing Base (Phase II). As envisioned, this 6 million-funded project will empower the brand to set a global model as an intelligent manufacturing base of household appliances. When up and running, the manufacturing base will generate an annual output of 1.5 to 2 billion yuan.

The project mainly includes a digital factory, intelligent 3D warehouse and headquarter. Li Yifeng, the founder and chairman at Bear, stressed that this would go a long way to sharpen the competitive edge in intelligent manufacturing and supply chain, and ultimately, top the goal of 10 billion yuan in revenue.

Construction site

The project takes over a land plot of 56,666 square meters, as designed with a total construction area of about 200,000 square meters. The full capacity, on an annual basis, will reach 15 million items.

Another focus would be the mission to build a R&D base for high-end smart home appliances, creating greater synergy with all upstream and downstream partners.