On March 15, ground breaking ceremony of JU JIA MEI KE Home Furnishing headquarters CTD was held in Tanxi Industrial Zone, Longjiang Town, Shunde. Covering an area of over 100,000 square meters, this intelligent high-end home ecological industrial park with international advanced level is about to kick off in Shunde.

This is the first home headquarters project to start construction since Longjiang released the “D BEST” plan to revive the furniture industry. With two international furniture fairs held, Longjiang Town strives to promote the brand of “Shunde Furniture” to the next peak through creating featured industry IP.

Ground breaking ceremony of JU JIA MEI KE Home Furnishing Headquarters CTD

50 mln yuan investment to build a world-class intelligent home headquarters

Established in 2022, JU JIA MEI KE Home Furnishings, which counts 5 major product series including MODENFILI light luxury, customized home system and etc, has formed a product matrix that meets the needs of different consumers. With the strength of product design and R&D, JU JIA MEI KE has become a “New-scale Enterprise” in Longjiang Town.

Since the beginning of this year, Longjiang Government has released the “D BEST” Plan to revitalize the furniture industry and committed to building a global pan-home design capital, and a regional super industrial IP with global influence, promoting Longjiang to build a global high-end furniture industry center.

With the continuous release of favorable policies, JU JIA MEI KE actively plans the construction of the headquarters CTD project, taking a firm step to accelerate transformation and upgrading. The project covers an area of about 41 acres with a planned investment of about 500 million yuan.

It will be built into an intelligent high-end home ecological industrial park with international advanced level and integrating smart office, product display, digital factory, R&D and training, with an estimated annual output value of 600 million yuan after completion.

Well-equipped industrial chain to create a new home furnishing IP

As the birthplace of China’s modern furniture industry cluster manufacturing, Longjiang has the largest industrial scale among the country. There are nearly 3,000 furniture manufacturing enterprises in the town, producing more than 30,000 kinds of furniture products. As for the output value, the upstream and downstream of the industrial chain have exceeded 100 billion yuan, accounting for one third of the country’s total sales. In recent years, Longjiang has vigorously promoted the supply-side reform of the furniture industry and supported leading furniture companies to expand. A total of 11 modern furniture industrial projects have been implemented, with a total investment of 4 billion yuan.

From March 16 to 19, the 43rd International Dragon Furniture Fair and the 33rd Asia International Furniture Materials Expo kicked off in Longjiang Town, Shunde. High-quality furniture and materials from all over the country were gathering in these two fairs, providing a bridge between manufacturers, suppliers and potential customers looking for high-quality furniture.